What started as helping Abraham xerox recital programs at her first office job has turned into leading the entire marketing program for Piano Power!
Lara holds a Bachelor of Liberal Arts in Creative Writing from the University of Illinois at Urbana-Champaign, has studied graphic design, and has completed coursework in a Master of Arts in Rhetoric from Northeastern Illinois University. As Marketing Director, she spearheads all digital communications, including the monthly newsletter, email campaigns, and social media. Lara has played key roles in leading the Summer Student Spotlight video competition, Idea Potlucks for teacher professional development, and has supported the Piano Power community through teacher/student profiles, recitals, and countless backyard parties.
A diehard music lover across many genres (though pop and R&B will always be her fave), Lara believes marketing is best when it creates and nurtures a learning community. She’s loved watching Piano Power grow over the past nearly twenty years– especially now that she’s an official Piano Power mom!